The Concept

In the past, when motorists filled their cars with petrol, there wasn't a whole lot to look at. But now there is C-Ads. The C-Ads viewer enjoys news, trailers, weather reports, public service announcements and, yes, adverts. The demographic is highly desireable. There's no option to surf channels or skip the ads. That's why increasing numbers of blue chip companies are advertising with C-Ads.

C-Ads' state-of-the-art digital IPTV technology can target advertising down to the level of the individual service station at a chosen time of day - that's pinpoint marketing. Advertising on C-ADs is simple and highly cost-effective compared to other forms of indoor advertising.

Technology

C-Ads is IPTV - cutting-edge media technology. The system downloads advertising and editorial content from our Control Centre over high-speed broadband networks to each service station. Several times a day, C-Ads updates each station's content. We can group stations by area and by time slot to target particular demographics with selected information and promotions.

C-Ads' Hi-Brite TV monitors are set directly above the petrol pumps, displaying a top-quality picture even in full daylight. Each forecourt can have up to 16 screens playing ads around the clock. A high-fidelity stereo speaker system delivers the audio. A canopy of immersive, yet pleasing, sound delivers a perfectly balanced media experience for the customer.

The technology is advanced, but behind C-Ads' innovation is a solid guarantee of technical excellence: C-Ads' technology partners ensure a solid foundation for an efficient, reliable and infinitely scalable system.

Media Content

For the advertiser, C-Ads is the ultimate in flexibility. Whatever the for,at of your existing material, you can transmit it on C-Ads. Already have a TV ad? You can use that. Flash animations? No problem.

C-Ads can use any digital content - video, computer graphics, Flash, and streaming media from your website. C-Ads can even deliver RSS feeds, offering instant updates on weather, sports, news, special offers, whatever the promotion needs.

If you're a print publisher, RSS can display today's cover page of your newspaper or magazine in full colour.

Because C-Ads' content is constantly evolving and changing, it's always fresh and relevant. The viewer is engaged and entertained every time they visit the forecourt.